About Workover
Building the editor for the next era of publishing
Workover is the document editor we wanted for our own content team: drafted with AI, published straight to your CMS, and watched once it is live.
Where we came from
No a-ha moment. Just work that deserved better tools.
Since 2018, ScaleMath has operated and advised industry-leading companies across growth, product and operations. Across all of them, the same thing kept happening: a document written in one place, rebuilt by hand in a CMS, and slowly drifting out of date once it was live.
Workover started as the internal fix for the middle part. WP DocSync pushed Google Docs straight to WordPress, and it saved us enough hours that other teams asked to use it.
The more we used it, the clearer it became that syncing someone else’s editor was the wrong layer. So we built our own: an editor where drafting with AI, publishing to your CMS without losing a block, and watching the page once it is live are one piece of work rather than three tools and a spreadsheet.
We are not the biggest team in this market, and we do not pretend to be. What we have is the thing a bigger team cannot buy: we do this work every day, for clients who notice when it goes wrong, and Workover is what we reach for.
Along the way
Built inside ScaleMath, eight years in the making
ScaleMath is founded.
A team of marketers, makers and operators starts backing industry-leading companies through advisory, services and software.
Tired of copy and paste.
Moving drafts from Google Docs into WordPress by hand becomes the job nobody wants.
WP DocSync ships.
An internal tool to push Google Docs straight to WordPress becomes a product.
Workover, the editor.
We stop syncing someone else’s editor and build our own, with WordPress round-trips that keep every block intact.
Monitor watches what is live.
Published pages get checked for broken links, drift and decay, so the work does not quietly rot.
AI that learns your house style.
Drafting, review and rules that improve with every edit your team accepts.
How we operate
Four principles that guide everything we do
Operational Excellence
Maintaining the Workover standard. Every deliverable, every interaction, every system, held to the same bar.
Do it first, then do it better
Only when applicable. When necessary, do not let the pursuit of excellence lead to inaction.
Trust is a battery
It charges at varying rates, but can always be drained in an instant. Operate accordingly.
Extreme Ownership
We take full responsibility for outcomes, not just tasks. We share credit for wins and ask what we could do better when things go wrong.
The team
Meet the team behind Workover
Alex Panagis
Founder & CEO
Justin Arnold
Head of Content
Naman Singhal
Technical Content Specialist
Jeroen Riemens
Product Advisor
Stefan Boettcher
Paid Search & Social
Write it once. Publish it everywhere it belongs.
Questions about us, the product, or whether we are a fit? We read & respond to every email.